Recover Website Rankings by Removing Spam Backlinks

SEO Genics offers comprehensive Spam Backlink Removal services that include identification and removal of spam backlinks and the maintenance of backlink profiles. 

1. Complete Audit: An extensive backlink audit is conducted, in which each backlink is carefully checked to identify bad & low-quality backlinks, which can attract penalties from Google. The automation tools that we use ensure that the website backlink profile is thoroughly checked in less time. Our Backlink SEO experts also conduct a manual audit to identify further any of the toxic backlinks, which are potential red flags.
2. Removal of Links: Identification of bad backlinks is the only job half done. The key step towards getting your website back on track involves removing these toxic links harming your site. As part of it, we reach out to the webmasters of these links with the request to remove the linking to your website. Our experience in dealing with such scenarios ensure that such requests are efficiently tracked and followed up for timely action.
3. Profile building: We leverage upon our standing as a leading digital marketing company to make use of various services in ensuring that the online reputation of the website is rebuilt, so that it starts to appear higher on SERPs again.

Detection and differentiation of spam backlinks from good backlinks require considerable understanding and effort. The quality of the website being linked to is a crucial indicator to identify spam and low-quality backlinks.

Conducting a thorough search of the backlink profile and listing down the bad links would help in preparing the foundation to further work on the removal of the links and maintenance of the backlink profile.

Few key aspects to check for identification of Spam Backlinks are:

Links from a website that have been set up only for SEO purposes. Irrelevant web content that lacks coherence is one of the main giveaways of such a website.

1.  Links from the comments of other websites
2. Backlinks that have over-optimized anchor texts and keywords. These links are specifically created for SEO purposes and are not organic.
3. Links to websites that are created by some black-hat SEO companies for the specific purpose of creating backlinks.

Currently, there are automated tools available that would check for spam backlinks using these set criteria. Manual checking of the backlinks can help identify any of the bad & toxic links that might have escaped the automated tools. It is always recommended by Google to opt for white hat SEO strategies for increased online growth.

A bad backlink is any link that comes from a less trusted website. Google has been very strict with bad backlinks since the change in the Penguin algorithm since 2012.

Backlinks form a crucial aspect of SEO, with many SEO companies opting for extensive means to boost up the backlink profile of a website to rank higher in the search engines. A good portion of these is part of black-hat SEO that follows non-organic means to reference the website with multiple backlinks to sites that are of low quality and set up for the specific purpose.

Google algorithm now identifies such backlinks to these low-quality sites and penalizes the website.

Few of the standard backlinks in SEO include:

1. Advertorials
2. Article directories
3. Backlinks designed to manipulate the page rank
4. Comments spam
5. Bookmark Websites

Backlinks are essential in boosting the SEO ranking of a website. However, spam & toxic backlinks can have a negative impact on SEO rankings.

Google Penguin algorithm identifies spam and low-quality links associated with website backlink profile and issues penalties to the website. The rationale is to ensure that the website receives organic traffic by its reference to legit sites. 

Being penalized would reduce page rank, marginalizing your website’s scope being ranked higher on the SERPs. More penalties run the risk of the website being removed from the search index as well.

Spam Backlink removal can be done using different approaches. The best and more amicable way of resolving the issue is to reach out and request the webmaster of a backlink to remove the linking.

Sometimes regular follow up is needed for those webmasters to take action and delink the website.

In case there is no response, Google does provide a solution in the form of disowning backlinks.

For this, the first step is to prepare a list of all the bad & low-quality backlinks that you want to remove.

Google Console has a Disavow Links tool to upload the links that you would want to disavow on this tool.

This is an indication to Google that you are no more related to these links. It not only cleans up your backlink profile but also gives you a good online reputation as well.