Campaign is 20 year old website (1999) and its development platform is still a simple HTML5 with an Organic traffic before undertaking it – website got hit by several Google Penalties (panda & penguin- both)
Campaign was acquired in Nov 2017 and total traffic for the year was 170,923 (total sessions) and it includes 100,324 session from Organic. So, firstly we remove the Google Penalty within 3 months, improve the Anchor text clouds, improve Content ratio, text font style and size, placement of important sections, create content-based links etc. that all ultimately helps in overall Organic traffic growth.
So, firstly we remove the Google Penalty within 3 months, improve the Anchor text clouds, improve Content ratio, text font style and size, placement of important sections, create content-based links etc. that all ultimately helps in overall Organic traffic growth.
40.34% Organic Search Results
32.12% Organic Keyword Ranking
51.04% Backlink Results
5.21% Decrease in bounce rate
Organic Search Results:
- 51% improvement in Organic traffic with in a one year, with a session record of 151,821 and total traffic improved by 55.86% i.e. 246, 646 sessions.
- 67.23% was the exact improvement in ROI for the website owner which turns out the best year in terms of lead generation, traffic, sales and overall profit.
Organic Keyword Ranking
- 10.3K+ New Organic Keywords are achieved in Google SERP.
- 300+ New keywords ranking in Knowledge Graph
- 4.5K+ New Keywords ranking in Google News-related Searches
- 230 New Keywords ranking in Local SEO results
- 40+ Keywords ranking in Instant Answer Google Search Query results
- 15.4K backlinks achieved in a span of 1 year.
- 13.4K (87%) gained backlinks are Do-follow type.
- 2K+ (13%) backlinks created as No-follow type.
- 12.9K text-based backlinks created as per SEO Guidelines.