5 Steps for a Winning SEO Strategy for the Post Covid-19 Phase
Spelling disaster for businesses in almost more than 200 countries across the world, the corona virus changed the way the world worked, until complete lockdowns were announced. Work from home, online learning, and limited hours of the outdoor movement were some of the precautions taken to stop the spread of the virus and its deep impact on human lives.
Meanwhile, the revenues tumbled down and economies continued to fall, posing a grim threat to profits and raising fears of a recession.
New habits like sanitation, social distancing, and masking faces can be easily seen anywhere, which gave rise to new business opportunities emerging, amid the manufacturing of products like disposable gloves, packaged food, cleaning supplies, and medical or protective gear. While segments like luxury items, swimwear, cameras, party supplies shed losses; had fewer or no takers amid the pandemic, and some businesses were hit hard with no sale.
However, amid the calamity lies some opportunities for eCommerce businesses who wish to rise up again. For them, it is a time to sit back and contemplate the next best-possible SEO and content strategy to mold their business objective and emerge as a winner.
Steps for impeccable SEO and content strategy:
Start with, conducting an audit of the website SEO and perform technical sanity checks. Make good use of the time at home, and check the complete website structure, site mapping, tags, and content issues. Also, carry out a thorough audit and update the internal linking structure of both mobile and desktop versions of the business website. Apart from this, check the website with an online crawler and fix 404 errors. Also, ensure that website pages and sub pages are sorted and do not require more than three clicks. WooRank and SEMrush are good tools to perform these checks.
In March 2020, Google clarified that it will give priority to mobile-based indexing starting in September 2020. Google’s decision to give priority to mobile-based websites made sense as the user traffic from mobile phones is continuously soaring. Therefore, another round of check to ensure that Googlebot can access all the website content having same meta tags for mobile and website. Perform content validation and see that both mobile and web versions have same content.
The redesigning website can be an opposite option, same goes for thinking about the website nomenclature from the UX perspective, which can give off a fresh new look to your visitors. Thoroughly, check to Click through rates (CTR) on pages, and bounce rate percentage to ascertain the pages which might be not performing at par. Workout on de-cluttering the website looks and appearance, to make it more effective for post-COVID-19 phase.
Keep up with the content marketing initiatives; do not slow down thinking that visitors will not care to visit your website, during the pandemic. Upload relevant content, refrain from being focused on creating sales-centric content and continue to serve information that visitors on your website might want to see. If required share additional info on the pandemic, and information that contains some value for the visitors.
Focus on raising email subscriptions, as the pandemic has slowed down sales. Create information-based email content, schedule campaigns, and generate user interest. Avoid pitching for sales initiatives in this quarter since most people are facing financial hardships to make purchases or pay for subscriptions. So, creating logical email marketing campaigns that ask the user to sign up will yield high chance of subscriptions.
The Final Take:
Ecommerce businesses are still in safer space than normal brick and mortar shops, which had to shut doors to customers due to ongoing lockdowns, across the world. While an opportune period like this can be utilized to improve the base and strengthen it for future endeavors, so that when the footfall of customer begins in full swing, glitches and issues remain at bay.
Additionally, lockdown can prove a worthy time to think of new strategies in terms of SEO service and content. Invest this precious time to become more competitive, perform competitor analysis, or either retune your website goals for visitors. Aside to this, focusing on the conversion funnel of the website will be rewarding. Analyzing or deep-diving into the website metrics at this time can immensely help in studying visitor behavior, their preferences in the recent past while focusing on the factors leading to conversions or subscription.